Omnicom Public Relations Group's new CEO lays out how he plans to use healthcare experience to grow the PR giant
Chris Foster is the first Black CEO of an ad holding company's PR unit.
Instagram is giving creators access to more detailed data, including Reels insights that influencers have been clamoring for
Instagram updated the Insights feature, giving creators access to metrics for Reels and Live, which includes detailed data on reach and distribution.
But some recruiters say companies are struggling to fill some roles.
Insider's top advertising and media stories for May 24.
David Zaslav is about to shake up Hollywood as the new Discovery-WarnerMedia chief. Insiders describe an aggressive deal-maker and demanding boss.
Acquaintances say he's known for being a master relationship-builder but also being demanding with staff.
Writers for a popular video game website allege their CEO spent thousands on 'strippers and cocaine,' and owes them $40,000 in back pay
The writers of THESPIKE.GG, a fan site for video game Valorant, announced publicly that they are leaving, claiming they're owed $40,000 in back pay.
A new 57-page report on Instagram strategy includes insights like ideal caption length and number of hashtags. Here are 5 key takeaways.
A new report from Mention and HubSpot breaks down the best practices to optimize engagement on Instagram for marketing.
Snapchat won't pay $1 million per day to creators anymore but says it will still dish out 'millions per week'
Snap is retiring its $1 million daily Spotlight payouts to creators, opting to distribute an undisclosed monthly sum among a wider swath of talent.
14 giant advertisers from Facebook to Coca-Cola that are scrambling to hire ad agencies, and who could win the business
Billions in ad spending are on the line for advertising agency giants like WPP, Omnicom, IPG, Dentsu, and Publicis.
McDonald's was just hit with another racial-discrimination lawsuit seeking $10 billion over ad spending
McDonald's announced plans to more than double its spend with Black-owned media on Thursday, the same day the lawsuit was filed.
The top creator economy moves of the week, from Maven's $20 million in funding to Jellysmack's crypto exec hire
Recent creator economy news includes new hires at Jellysmack and Popular Pays, and $20 million in funding for online-course startup Maven.
A startup that wants to help creators harness fans' contact info has raised $3 million in seed funding
The startup works with influencers to help them collect first-party data like emails to pitch for brand deals and to do their own marketing.
9 public relations companies are challenging the status quo and taking on giants like Edelman and BCW
They're pitching new business models and snapping up competitors to scale their businesses.
Insider's top advertising and media stories for May 21.
Affirm is planning a new ad campaign to stand out from rivals in the crowded buy now, pay later category
With its rebrand, it's trying to stay competitive in a category that's growing as people shop more online.
Anheuser-Busch InBev has amassed data on 2.5 billion consumers and is using it to get around new ad targeting challenges, growing sales as much as 80%
Using its first-party data in advertising tests has led to sales spiking as much as 80%, the company said.
Social Commerce 2021: Social media and ecommerce convergence trends brings growth opportunity for brands
The Social Commerce 2021 Report includes updated US social commerce forecasts and analysis of the latest social commerce capabilities.
How this brand-new ad agency won over brands like P&G seeking help responding to the pandemic and social issues
Cartwright has backing from ad giant WPP, which lets it access big-agency resources.
Wells Fargo marketing head is exiting amid a wider restructuring of its marketing function and the scrapping of the CMO role
Michael Lacorazza is preparing an exit from the bank as it shifts responsibilities for marketing away from a centralized unit.
A 27-year-old digital marketer quit her job to start an influencer management firm. Here's what she learned in her first year.
Annelise Campbell launched CFG in 2019 and manages a roster of diverse influencers. Here's how she launched her firm, starting with just one client.
The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
The top influencer news of the week includes how podcasters can make money using Patreon and inside a management firm focused on diverse talent.
A streamer who broadcast in a bikini on Amazon's Twitch had ads 'indefinitely suspended' after she says an advertiser 'pushed back'
Twitch streamer Kaitlyn Siragusa, known online as Amouranth, said that advertising on her channel has been removed.
Insider's top advertising and media stories for May 20.
Fox is seeking a new comms chief to replace Hope Hicks, and sources say it's eyeing people in tech and politics
Fox Corp., which houses Fox News, streaming platform Tubi, and a growing sports betting business, is eyeing executives with a political background.
TikTok and YouTube influencers reveal the wild gifts they've received from fans and brands, including fake thongs, spicy peppers, and antique dolls
Insider spoke to six TikTok, YouTube, and Instagram creators about the unsolicited packages they receive and what they do with fans' 合约数字币和虚拟币homemade art.
Gillian Pensavalle and Patrick Hinds cohost True Crime Obsessed, a true crime and comedy podcast. They shared how to use Patreon to earn revenue.
EXCLUSIVE: Fox CEO Lachlan Murdoch talks about his dad, Tucker Carlson, Trump, and why he plans to stick around
Fox CEO Lachlan Murdoch opens up about Fox News controversies, his plans for the company, and his father's influence.
Fashion 'hauls' on TikTok rack up billions of views, but a growing number of creators are calling them out for being unsustainable
The TikTok "haul" hashtag has more than 7 billion views, but a growing number of users are criticizing the trend for encouraging overconsumption.
A day in the life of a 28-year-old ad agency staffer who gets paid to spend up to 40 hours a week playing video games
In 2018, George Sadler joined the ad agency Waste in London, where he works as a game-capture artist.
Now that Jeff Zucker's golfing buddy is set to run Discovery-WarnerMedia, insiders are speculating he could get a new role at the future company
Zucker was expected to leave WarnerMedia this year, but the merger news has friends speculating he may stay.
A TikTok creator who posts tips on how to apply to college breaks down how he has grown his account to 880,000 followers and is attracting brand deals
Gohar Khan's TikTok account hosts college-admissions advice. He has 880,000 followers, brand deals, and has launched a consulting firm.
Plus: TV ad prices spike, Anheuser-Busch's data play, and more.
About seven in 10 adult internet users in Latin America said they did not feel represented in the majority of digital video ads they saw.
Connected TV advertising was a beneficiary of pandemic trends and remains one of digital advertising's fastest-growing channels.
WarnerMedia-Discovery merger is expected to create $3 billion in savings — here are some of the jobs at risk
In big corporate mergers like these, as much as 75% of cost savings can come from staff and overhead, which could amount to thousands of jobs.
We identified the 193 most powerful people at Google under CEO Sundar Pichai. Explore our exclusive org chart.
According to internal data viewed by Insider, these are the top executives and staff helping Google CEO Sundar Pichai run the company.
Alcohol and packaged-goods brands are running big summer campaigns, causing prices to spike as much as 30%.
WarnerMedia and Discovery's merger is causing a leadership shake-up. Here are the execs vying for power.
WarnerMedia is set to merge with Discovery, which could ignite an exec battle in the style of "Game of Thrones" as the companies consolidate.
But any marketer that's active in social media should weigh the drawbacks of entering social audio right now—here's why.
Pokémon card influencers explain how scalpers, nostalgia, and YouTube have boosted the value of the collectables to hundreds-of-thousands of dollars
Pokémon card prices are on the rise and scalpers are becoming an increasing issue. Target recently stopped selling the cards.
Insider's top advertising and media stories for May 18.
In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
WarnerMedia chief Jason Kilar could be exiting. Insiders questioned if he had what it takes to turn around the entertainment giant without destroying it.
His shakeup of the movie release schedule made him enemies in Hollywood but fans among viewers.
TV advertisers are warning they'll shift their dollars elsewhere if prices get too high, and streaming video and audio could be the big winners
Linear ratings are disappearing as viewers head to streaming but upfront prices are going up anyway. Agencies warn networks they'll go elsewhere.
Inside CNN, where staffers are mostly relieved its parent company is merging with Discovery and are now speculating about Jeff Zucker's future there
CNN staffers are optimistic about AT&T's deal to combine WarnerMedia with Discovery, making it a part of a pure-play media company once again.
Former sales representatives claim they had to work more than 40 hours per week and that Cision didn't record their hours properly.
The combination of AT&T's WarnerMedia with Discovery to create a new streaming giant could kick off other deals.
Insider's top advertising and media stories for May 17.
In this week's Insider Tech newsletter we look at the widening pushback against Facebook's products and what it means for the company's innovation.