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Premium Advertising 2021-05-24T13:16:50Z
Chris Foster, CEO of Omnicom Public Relations Group

Omnicom Public Relations Group's new CEO lays out how he plans to use healthcare experience to grow the PR giant

Chris Foster is the first Black CEO of an ad holding company's PR unit.
Premium Media 2021-05-24T13:00:00Z
Reels Instagram Insights

Instagram is giving creators access to more detailed data, including Reels insights that influencers have been clamoring for

Instagram updated the Insights feature, giving creators access to metrics for Reels and Live, which includes detailed data on reach and distribution.
Premium Advertising 2021-05-24T12:52:38Z
Mark Read London.JPG

Advertising companies like WPP and Omnicom hard hit by the pandemic are hiring again

But some recruiters say companies are struggling to fill some roles.
Advertising 2021-05-23T22:21:00Z

Meet the PR firms challenging the giants

Insider's top advertising and media stories for May 24.
Premium Media 2021-05-22T14:26:43Z

David Zaslav is about to shake up Hollywood as the new Discovery-WarnerMedia chief. Insiders describe an aggressive deal-maker and demanding boss.

Acquaintances say he's known for being a master relationship-builder but also being demanding with staff.
Premium Tech 2021-05-22T12:34:09Z

Writers for a popular video game website allege their CEO spent thousands on 'strippers and cocaine,' and owes them $40,000 in back pay

The writers of THESPIKE.GG, a fan site for video game Valorant, announced publicly that they are leaving, claiming they're owed $40,000 in back pay.
Premium Media 2021-05-21T15:43:28Z

A new 57-page report on Instagram strategy includes insights like ideal caption length and number of hashtags. Here are 5 key takeaways.

A new report from Mention and HubSpot breaks down the best practices to optimize engagement on Instagram for marketing.
Premium Media 2021-05-21T14:42:27Z

Snapchat won't pay $1 million per day to creators anymore but says it will still dish out 'millions per week'

Snap is retiring its $1 million daily Spotlight payouts to creators, opting to distribute an undisclosed monthly sum among a wider swath of talent.
Premium Advertising 2021-05-21T14:04:54Z

14 giant advertisers from Facebook to Coca-Cola that are scrambling to hire ad agencies, and who could win the business

Billions in ad spending are on the line for advertising agency giants like WPP, Omnicom, IPG, Dentsu, and Publicis.
Retail 2021-05-21T13:37:15Z

McDonald's was just hit with another racial-discrimination lawsuit seeking $10 billion over ad spending

McDonald's announced plans to more than double its spend with Black-owned media on Thursday, the same day the lawsuit was filed.
Premium Media 2021-05-21T13:06:15Z

The top creator economy moves of the week, from Maven's $20 million in funding to Jellysmack's crypto exec hire

Recent creator economy news includes new hires at Jellysmack and Popular Pays, and $20 million in funding for online-course startup Maven.
Premium Advertising 2021-05-21T12:11:23Z

A startup that wants to help creators harness fans' contact info has raised $3 million in seed funding

The startup works with influencers to help them collect first-party data like emails to pitch for brand deals and to do their own marketing.
Premium Advertising 2021-05-21T12:09:12Z

9 public relations companies are challenging the status quo and taking on giants like Edelman and BCW

They're pitching new business models and snapping up competitors to scale their businesses.
Advertising 2021-05-20T21:36:32Z

Here's how much streaming subscribers are worth

Insider's top advertising and media stories for May 21.
Premium Advertising 2021-05-20T20:06:15Z

Affirm is planning a new ad campaign to stand out from rivals in the crowded buy now, pay later category

With its rebrand, it's trying to stay competitive in a category that's growing as people shop more online.
Premium Advertising 2021-05-20T18:06:43Z

Anheuser-Busch InBev has amassed data on 2.5 billion consumers and is using it to get around new ad targeting challenges, growing sales as much as 80%

Using its first-party data in advertising tests has led to sales spiking as much as 80%, the company said.
Advertising 2021-05-20T18:04:00Z

Social Commerce 2021: Social media and ecommerce convergence trends brings growth opportunity for brands

The Social Commerce 2021 Report includes updated US social commerce forecasts and analysis of the latest social commerce capabilities.
Premium Advertising 2021-05-20T17:39:36Z

How this brand-new ad agency won over brands like P&G seeking help responding to the pandemic and social issues

Cartwright has backing from ad giant WPP, which lets it access big-agency resources.
Premium Advertising 2021-05-20T17:20:44Z

Wells Fargo marketing head is exiting amid a wider restructuring of its marketing function and the scrapping of the CMO role

Michael Lacorazza is preparing an exit from the bank as it shifts responsibilities for marketing away from a centralized unit.
Premium Media 2021-05-20T13:53:40Z

A 27-year-old digital marketer quit her job to start an influencer management firm. Here's what she learned in her first year.

Annelise Campbell launched CFG in 2019 and manages a roster of diverse influencers. Here's how she launched her firm, starting with just one client.
Media 2021-05-20T13:00:00Z

Sign up for the Chart of the Day Newsletter

The Chart of the Day newsletter is a daily email packed with data and key statistics on the biggest trends in today's most disruptive industries.
Media 2021-05-20T12:06:09Z

Olivia Jade is rebuilding her influencer business after the college-admissions scandal

The top influencer news of the week includes how podcasters can make money using Patreon and inside a management firm focused on diverse talent.
Premium Tech 2021-05-19T21:37:35Z

A streamer who broadcast in a bikini on Amazon's Twitch had ads 'indefinitely suspended' after she says an advertiser 'pushed back'

Twitch streamer Kaitlyn Siragusa, known online as Amouranth, said that advertising on her channel has been removed.
Advertising 2021-05-19T20:50:59Z

WarnerMedia and Discovery's merger is spurring M&A chatter

Insider's top advertising and media stories for May 20.
Premium Media 2021-05-19T18:34:56Z

Fox is seeking a new comms chief to replace Hope Hicks, and sources say it's eyeing people in tech and politics

Fox Corp., which houses Fox News, streaming platform Tubi, and a growing sports betting business, is eyeing executives with a political background.
Premium Media 2021-05-19T17:46:13Z

TikTok and YouTube influencers reveal the wild gifts they've received from fans and brands, including fake thongs, spicy peppers, and antique dolls

Insider spoke to six TikTok, YouTube, and Instagram creators about the unsolicited packages they receive and what they do with fans' 合约数字币和虚拟币homemade art.
Premium Media 2021-05-19T16:48:05Z

A podcasting duo explains how they built one of Patreon's highest-earning memberships

Gillian Pensavalle and Patrick Hinds cohost True Crime Obsessed, a true crime and comedy podcast. They shared how to use Patreon to earn revenue.
Premium Media 2021-05-19T16:00:20Z

EXCLUSIVE: Fox CEO Lachlan Murdoch talks about his dad, Tucker Carlson, Trump, and why he plans to stick around

Fox CEO Lachlan Murdoch opens up about Fox News controversies, his plans for the company, and his father's influence.
Premium Advertising 2021-05-19T15:31:47Z

Fashion 'hauls' on TikTok rack up billions of views, but a growing number of creators are calling them out for being unsustainable

The TikTok "haul" hashtag has more than 7 billion views, but a growing number of users are criticizing the trend for encouraging overconsumption.
Premium Advertising 2021-05-19T15:21:37Z

A day in the life of a 28-year-old ad agency staffer who gets paid to spend up to 40 hours a week playing video games

In 2018, George Sadler joined the ad agency Waste in London, where he works as a game-capture artist.
Premium Media 2021-05-19T14:11:02Z

Now that Jeff Zucker's golfing buddy is set to run Discovery-WarnerMedia, insiders are speculating he could get a new role at the future company

Zucker was expected to leave WarnerMedia this year, but the merger news has friends speculating he may stay.
Premium Advertising 2021-05-19T13:00:00Z

A TikTok creator who posts tips on how to apply to college breaks down how he has grown his account to 880,000 followers and is attracting brand deals

Gohar Khan's TikTok account hosts college-admissions advice. He has 880,000 followers, brand deals, and has launched a consulting firm.
Advertising 2021-05-19T00:40:45Z

Where WarnerMedia-Discovery will find $3 billion in cuts

Plus: TV ad prices spike, Anheuser-Busch's data play, and more.
Insider Intelligence 2021-05-19T00:03:00Z

Advertising for Latin American brands are pursuing more diversity in campaigns

About seven in 10 adult internet users in Latin America said they did not feel represented in the majority of digital video ads they saw.
Advertising 2021-05-18T18:00:00Z

CTV and digital advertising: how Connected TV is one of the fastest growing channels in 2021

Connected TV advertising was a beneficiary of pandemic trends and remains one of digital advertising's fastest-growing channels.
Premium Media 2021-05-18T17:05:38Z

WarnerMedia-Discovery merger is expected to create $3 billion in savings — here are some of the jobs at risk

In big corporate mergers like these, as much as 75% of cost savings can come from staff and overhead, which could amount to thousands of jobs.
Premium Tech 2021-05-18T15:55:37Z

We identified the 193 most powerful people at Google under CEO Sundar Pichai. Explore our exclusive org chart.

According to internal data viewed by Insider, these are the top executives and staff helping Google CEO Sundar Pichai run the company.
Premium Advertising 2021-05-18T13:34:37Z

TV ad prices are soaring as brands like Mars embrace the return to normalcy

Alcohol and packaged-goods brands are running big summer campaigns, causing prices to spike as much as 30%.
Premium Media 2021-05-18T12:39:59Z

WarnerMedia and Discovery's merger is causing a leadership shake-up. Here are the execs vying for power.

WarnerMedia is set to merge with Discovery, which could ignite an exec battle in the style of "Game of Thrones" as the companies consolidate.
Advertising 2021-05-18T11:48:30Z

4 Reasons to press pause on social audio

But any marketer that's active in social media should weigh the drawbacks of entering social audio right now—here's why.
Premium Retail 2021-05-17T22:04:34Z

Pokémon card influencers explain how scalpers, nostalgia, and YouTube have boosted the value of the collectables to hundreds-of-thousands of dollars

Pokémon card prices are on the rise and scalpers are becoming an increasing issue. Target recently stopped selling the cards.
Advertising 2021-05-17T22:03:19Z

WarnerMedia staffers are bracing for the AT&T spinoff

Insider's top advertising and media stories for May 18.
Media 2021-05-17T19:58:00Z

The Podcast Audience Report

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Premium Media 2021-05-17T19:24:15Z
Premium Advertising 2021-05-17T18:27:44Z

TV advertisers are warning they'll shift their dollars elsewhere if prices get too high, and streaming video and audio could be the big winners

Linear ratings are disappearing as viewers head to streaming but upfront prices are going up anyway. Agencies warn networks they'll go elsewhere.
Premium Media 2021-05-17T17:27:30Z

Inside CNN, where staffers are mostly relieved its parent company is merging with Discovery and are now speculating about Jeff Zucker's future there

CNN staffers are optimistic about AT&T's deal to combine WarnerMedia with Discovery, making it a part of a pure-play media company once again.
Premium Advertising 2021-05-17T15:01:08Z

Public relations tech giant Cision faces a collective action lawsuit over overtime pay

Former sales representatives claim they had to work more than 40 hours per week and that Cision didn't record their hours properly.
Premium Media 2021-05-17T14:59:33Z

The top media bankers to watch in 2021 as speculation about industry-shaking deals heats up

The combination of AT&T's WarnerMedia with Discovery to create a new streaming giant could kick off other deals.
Advertising 2021-05-16T21:46:21Z

AT&T is reportedly spinning off its media assets to Discovery

Insider's top advertising and media stories for May 17.
Tech 2021-05-15T12:00:00Z

Mark Zuckerberg's existential product crisis

In this week's Insider Tech newsletter we look at the widening pushback against Facebook's products and what it means for the company's innovation.
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